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Pastor Jamal Bryant just declared “victory” on the Target boycott — but did Black America actually win anything? 👀 After 400 days, 300,000 people, and REAL economic sacrifice, the data tells a completely different story. Target never reinstated DEI, the black bank demand was NEVER met, and the commitments Bryant claimed as wins? They were already in place BEFORE the boycott even started. 🧾
And to make it worse? The women who BUILT this boycott from the ground up in Minneapolis never got the memo that it was over. Bryant flew to Washington DC — not Minneapolis where Target is actually headquartered — to call a press conference ending a movement he didn’t even start. 😤
We’re breaking down ALL the receipts, the 6-step grift blueprint these so-called leaders keep running on us, and why Black economic power deserves REAL leadership — not clout chasers with a publicist.
⏰TIMESTAMPS:
00:00 – Introduction: Meet The Three Stooges of The Target Boycott 🎭
05:00 – Jamal Bryant’s “Victory” Press Conference in DC Breakdown 🎤
10:00 – The 4 Demands Exposed: What Black America Actually Got (And Didn’t Get) 📋
16:00 – The Receipts: Target’s $2 Billion Commitment Started in 2021 BEFORE The Boycott 🧾
22:00 – Black Women Speak Out: Nikima Levy Armstrong Goes OFF On Roland Martin 😤
28:00 – The 6-Step Grift Blueprint These “Black Leaders” Keep Running On Us 🚨
33:00 – The Real Takeaway: Black Economic Power Deserves REAL Leadership, Not Clout Chasers 💪🏾
🎥CREDITS:
@rolandsmartin
https://www.bloomberg.com/news/articles/2026-03-11/target-boycott-leader-ends-protest-of-retailer-s-dei-changes
https://corporate.target.com/press/release/2022/05/target-provides-update-on-commitment-to-spend-2-bi
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